Helping the helpers
Awards & Recognitions
User Experience / Optimising
Digital Products / Transactional Services & Utility
User experience / Empowering
User experience / Innovating
Mobile Design - Mobile Responsive Design
Design for Social Change - Apps
Design for Social Change - Websites Design
Digital Design - UX and UI - Digital Tools and Utilities
Mobile Design - UX, Interface & Navigation
Graphic Design - Digital Design
World Vision New Zealand is a global relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice.
Ahead of 40 Hour Famine, their most significant fundraising campaign in their annual marketing calendar; World Vision wanted to move more of the fundraising activity from offline booklets and envelopes of cash to the digital Peer-to-Peer Fundraising platform.
The new Peer-to-Peer Fundraising platform abstracted away complex logic and streamlined the onboarding journey.
Fundraisers can create their own individual fundraising page, or join a team, such as their school or church. This created a complex onboarding journey with over 20 possible paths for the end-user.
It enables personalised fundraising pages, fundraiser updates and donor comments, connecting fundraisers with donors, driving engagement, and encouraging donations.
Online donations are updated in real-time, all of which are tracked on individual and team-level leaderboards, designed for a gamified experience and celebrating top fundraisers.
Conversion rate for onboarding
Fundraised in 2020
Fundraising campaigns were no longer constrained by digital capacity.
Increase in average online donation value.
The platform resolved previous end-user challenges by catering to multiple complex onboarding paths, resulting in a higher onboarding conversion rate
The record number of donations in 2020 went towards some of the world’s most vulnerable children and supporting climate-vulnerable communities in Malawi.
The organisation significantly reduced the cost to serve supporters by moving more enquiries to the new digital self-service experience.
The platform was able to adapt and scale to new campaigns and the needs of the organisation.
How we did it
Working closely with World Vision, we:
Identified that the onboarding journey and fundraising tools needed an updated user experience and design through key stakeholder interviews
Resolved critical issues affecting internal systems.
Analysed support requests and analytics from previous years to identify key optimisation opportunities.
Conducted product research, reviewing best practice examples from other not-for-profit organisations.
Facilitated a 5-Day Co-Design Sprint. In the first 3 days, a cross-functional team representing World Vision and Apolinar utilised HX and design thinking exercises to understand, sketch and decide on solutions.
On Day 4 our designers created a high fidelity prototype in 7 hours, designing with real data. Our refined design-ops process allowed multiple designers to work quickly and simultaneously.
On Day 5 of the Co-Design Sprint, we conducted one-on-one user testing sessions with participants who represented our target audience; ranging from school-age children between 10-18 years old to teachers, churchgoers, and workplace team leaders.
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